After changing owners several times, the Land Rover product line is now the property of multinational corporation, Tata Motors Ltd. of India. The Land Rover brand has continued to shine in its excellent off-road capabilities as well as its distinct design and elegance. It has been known to balance both worlds effortlessly and has become an automobile industry icon.

A History of Off-Road Durability

The Land Rover name has its origins in the United Kingdom. Maurice Wilks was inspired by the old Willys MB American war Jeep that he used during his stay in their farm in Anglesey to create a civilian off-road vehicle. The “Centre Steer” as he called it had a steering wheel in the middle and was a hybrid of Rover and Jeep parts. It was the start of a long line of Land Rover products, most still functioning today.

The Land Rover name has been known for the durability, functionality and elegance of their products. 1970 marked the birth of the Range Rover, placing it as one of the most popular among these iconic off-road vehicles. Read the rest of this entry »